There are few things that bring parents together more than sharing the struggles of potty training! Whether the journey has been quick, messy, comical, slowwwww, or surprisingly emotional, it’s something that every parent knows all too well. Being parents ourselves, and The First Years team being parents as well, this is something we wanted to lean into. Each family has their own potty training story, often full of hilarious moments and sprinkled (!) with the emotions that come as our little ones grow up too fast. We decided to let these stories be the backbone of the campaign. We met six families right in the middle of their potty training journey and decided to give them a potty that would make the process a little more fun, painless, and mess-free.

Through these interviews, we created a library of material that can easily be built out into a more evergreen social campaign, zooming in on each family’s story and their positive experiences with The Super Pooper.