The International PreschoolsAbout Film

IPS was looking for an updated brand video telling the story of their special community. We filmed over the course of a few days, and put together this piece for them to show at events, fundraisers, private meetings, and to potential students' families.

While interviews in videos can sometimes feel sterile or distant, we wanted this piece to remain warm, authentic and intimate, just like IPS. So, to capture each interviewee's direct eye-line, we used a mirror system called an Interrotron. This allowed our director or a trusted teacher to speak directly to teachers and students, while their eye-line went straight to camera. Utilizing equipment like this ensures everyone is comfortable during the filming process, able to speak from their heart candidly, passionately (and cutely!)