Skip HopBrand Campaign 2020

Skip Hop sought to present their products using a problem-and-solution narrative structure, depicting daily scenarios transformed by their offerings. The campaign balanced practical challenges with lighter moments, acknowledging 2020's difficulties while incorporating relatable, comedic relief—such as references to remote work culture and pandemic-era social gestures like elbow bumps.

Beyond the main narrative spots, the team created additional product-focused mini-advertisements emphasizing positive product benefits independently. All videos underwent editing into multiple formats and aspect ratios optimized for social media and streaming platforms.