Sago MiniBrand Teaser

The children's media and toy company Sago Mini asked us to create a spot that communicated the essence of their brand in a creative and eye-catching way. We came up with the idea of using life-size foam costumes based on the main characters in Sago Mini's apps and toys.

The costumes were designed and constructed by Emmy Award-winning designer Erin Black. The brand spot is used on Sago Mini's website and social media platforms, and for press and b2b marketing.