Beech-NutDino Biscuits Campaign

This was our first project with Beech-Nut, so the pre-production landed on a longer timeline to allow our team to really get to know the Beech-Nut brand, their previous experiences with video and their specific goals moving forward.

Developing the character of Dani and the design of her dig site was an adventure in itself! Inspired by Beech-Nut's previous Jean Pierre ad, we wrote the script and pulled our top cast choices and collaborated with the Beech-Nut team from there.

Our one day production created multiple ads for this campaign to be shown across various social platforms and highlight different lines of the product (probiotics and veggie). The video also helped tee up Beech-Nut's "Dinosaur Dig" experiences at various zoos across the country, inspiring families to get their hands dirty digging up new and delicious discoveries at zoos and grocery stores near them.

Creative, playful projects like this are our absolute favorite at Stork, and we look forward to continued partnership with brands like Beech-Nut who lean into the imagination of children and the fun and connection that can be found there.