BoonGRUB High Chair

We have been grateful for continued – albeit very creatively challenging, adaptive work – throughout the pandemic.

Casting, location, and scale looked quite different while filming this campaign for Boon. On-set understudies were siblings only, back-up families were kept off-set, the location was an open garage at a private residence, and the crew was a tight few. Each person wore many hats, calling for longer set up times and an extra day of filming.

All that said, many things remained the same: The babies were cute as ever, the crew adaptive and hardworking, and the client an absolute pleasure to collaborate with.

We wanted to make the promotional packed full, but not overwhelming. We kept messaging simple and straightforward, while loading the spot with visuals driving messaging home: See the chair's many modes and its easy-breezy cleanability. No need to fear a mess here! Go ahead – Get your GRUB on.

Additionally, we created an outside-the-box instructional video for use on e-comm and other POS opportunities. The short, upbeat spot gives a feel for how the chair is built, taken apart, cleaned, and adjusted. Goodbye to the old, boring and slow instructionals. Hellooo to fast, engaging and painless. A much better use of your time if you ask us.