Skip HopHoliday 2021

In 2020, the production team adapted their approach by working exclusively with real families and minimal crews in full PPE. Rather than traditional casting, they captured authentic moments of families using Skip Hop products in everyday settings.

The campaign emphasized genuine emotion, letting the kids' overflowing joy do the work. The team delivered multiple formats and aspect ratios to maximize distribution across platforms: 30-second, 15-second, and 6-second cuts in 4:5 (feed posts), 9:16 (stories), and traditional landscape (streaming, preroll, and YouTube).