Sago MiniPlaying Airplane

"Playing Airplane" is an imaginative commercial that the children's app and toy company Sago Mini commissioned for screening on Virgin Airlines flights.

In this narrative piece we wanted to highlight Sago Mini's brand values of play and imagination while incorporating the theme of flight.

We cut a :30 version for screening on Virgin Airlines flights, as well as a :60 version for social media. The spots were repurposed to promote the release of Sago Mini's 'Plane' app later that year.