MOAS"The Gift" Holiday Campaign

We were honored to create this holiday piece for the refugee aid nonprofit MOAS in support of their lifesaving missions. The goal was to show refugees as creative, resourceful and resilient people, and to demonstrate how small acts of love and generosity can grow into something great. We came up with a concept that we hope does just that.

This project was so rewarding, both creatively and spiritually, and helped generate nearly $200K in donations in MOAS' email and web holiday campaign. Of the ~60K viewers, over a third watched it to the end, and ~600 became new donors.