The First YearsThe Super Pooper Plus

Potty training is a universal parental experience filled with humor, mess, and emotion. The First Years and Stork Films created this branded content campaign by partnering with six families actively navigating their potty training journeys.

"There are few things that bring parents together more than sharing the struggles of potty training!" The campaign leaned into authentic family stories—the quick, messy, comical, slow, and surprisingly emotional moments that define this milestone.

By gifting these families The Super Pooper, the team created a library of interview-based material showcasing real experiences. This content foundation supports an expandable social campaign that highlights each family's story and positive experiences with the product.