Toca BocaTV Spot

For the launch of their new video platform, Toca Boca wanted a spot that communicated its key values. We came up with the idea of designing a Rube Goldberg machine that could articulate those values in a quick, playful and surprising way. Our amazing Art Director Julie Wilkinson designed the machine in the visual design style of the Toca TV app and came up with some clever mechanisms to explain what Toca TV is.